Hats off to Cawley NEA / TBWA for their Financial Regulator ad that was first shown just over one year ago.
It’s not often that a financial services ad achieves anything close to iconic status but this one possibly does and it was followed shortly afterwards by the hugely successful Bank of Scotland / Halifax series of ads. However, for sheer staying power, it is the famous ad on a Dublin bus where the guy stands up to proclaim his lack of understanding of tracker mortgages that wins hands down.In case you are wondering, the answer is yes; it is still proclaimed in our offices by a customer every now and then. However, not so often that we can’t smile or laugh when it happens… 
So, what is a tracker mortgage? For the record (and in case you too find yourself wondering about mortgages on a Dublin Bus or any bus for that matter), this is our definition of a ‘tracker mortgage’: It is a mortgage where the rate is linked to a predefined other rate such as the ECB rate. This is in contrast to the old “standard variable rate” mortgage where the rate would have been decided by the mortgage lender and would be based on competitive factors.
